Micol founded Vertical, a house for art and culture on the blockchain. She has curated and collaborated with hundreds of artists, curators, and collectors. Throughout Vertical, Micol launched Proof of People, a multi-day festival for art, music, and fashion in New York City and London, and has supported hundreds of digital artists with the Vertical Crypto Residency program.
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In today’s episode, we discuss:
[0:30] Frieze Week and adoption of digital art in this important art fare.
[3:30] “Galleries worldwide would like to explore digital art, but they just don’t know how.”
[8:00] Proof of People is an open festival that focuses on having a good time with friends, ideally for everyone.
[9:40] Micol's past lives working at Meta (Facebook) and her thoughts on Meta’s potential influence on the blockchain and virtual reality.
[15:30] What’s Vertical? A cultural ecosystem that wants to bridge what’s happening today across digital art, music, and fashion into contemporary culture.
[18:30] Micol’s advice for founders.
[29:00] How to curate, work, and collaborate with artists? Mentioned: Anika Meier, Sutu, Operator, Alex Estorick, Right Click Save, Seth Goldstein, Emi Kusano.
[31:40] Risk-taking in the space and curatorial frameworks. Mentioned: Mario Klingemann, Helena Sarin.
[38:30] Art strategy and supporting artists on the release of their work.
[41:20] The selling out factor and experimentation. Mentioned: Oona, Manifold, Transient Labs.
[48:20] Three inspiring digital artists: Operator, Oona, and Linda Dounia.
Until next time,
- Kaloh
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Building a House for Blockchain Art ft. Micol